Taking a UK software developer to market MLSV developed and managed the marketing proposition and routes to market for a UK software developer. This included positioning the product with a blue chip client in the defense industry, and providing sales and marketing effort and service support.
Revised routes to market for a tier-2 IBM business partner MLSV advised a UK ICT company, a tier-2 IBM business partner, on routes to market. The client was concerned that its consulting arm, despite high profitability, was not selling optimally and was failing to achieve organic growth. MLSV conducted interviews and executive workshops, to generate a go-to-market blueprint, with new customer centric market segmentation.
Set up dealership Setup selling operation for a leading audio technology development and manufacturing firm, in London and the home counties. MLSV assessed current and potential customer profiles, and investigated routes to market. MLSV advised on customer realignment and product development for taking advantage of these new markets.
Advised a management buy-in team Developed and progressing a go-to-market proposition and plan of campaign, and approached take-over targets and financiers, for management buy in team, looking for international ICT business.